Since a few years the automotive sector is drastically changing. The technology and the brand image are transforming – everything gets simplified and two-dimensional to retain relevance in the digital world.
For a Czech car manufacturer I created a more modern and intuitive approach to their current application. Their app already enables different smart features to manage the car and get an overview of various stats. It helps the user in the daily life to have a helpful car gadget.
To stay competitive your products and UX need to retain modern and innovative.
Topic
Museum Association
Role
UX/ UI, Visual Design
Timeline
November – Januar 2020
Tools
Adobe XD, AfterEffects, Illustrator
The MuseumsuferTicket allows visitors to enter 38 museums in the Frankfurt area. Nevertheless the current ticket is only a haptic object. There's no digital application to plan your day with the ticket.
How might be possible to unify the ticket and allow an intuitive opportunity to plan your day on the Museumsufer?
Whether it is to better understand the people we are designing for or just learning more about Type 1 – every bit of research was done with intention. We've committed early on to never do research in a silo and took full advantage of the relationships established early on to also conduct primary research.
Benchmark
Provided us a strong context of the current product market.
PACT Analysis
Helped us understand the various contexts of the technology being used.
With our goal to create an application that could be realistically deployed, we prioritized the essential functions with our User Interviews.
User Testing
Preparing for our user tests through the DECIDE framework.
Persona
Based on the real people we've met; helped us personalize the experience by using them as valuable reference.
MoSCoW Method
Made prioritizing features and managing scope much easier.
Although diabetes is related to how people physically feel, we learned that the products they use to manage their diabetes have a significant influence on their emotional wellbeing as well.
Usability alone is not enough. This meant that focusing on just usability and functionality is not enough. What is the balance between keeping the user informed vs. intruding their personal mental space? How do our users feel using our product? Since so much of how they feel daily is determined by the product – it should act less as a third party and more as an extension of themselves.
Whether it is to better understand the people we are designing for or just learning more about Type 1 – every bit of research was done with intention. We've committed early on to never do research in a silo and took full advantage of the relationships established early on to also conduct primary research.
No way of sharing data temporarily
Athletes mentioned that they would like to share their Blood Sugar with a third party (such as their coach), but only for a limited time.
Poor Interface
The current experience failed to present important information to the user without inflicting a negative emotional response.
Outdated Form Factor
We discovered that children were self conscious of using the devices and were reluctant to administering their Insulin around their peers.
Tedious Process
Users have to coordinate with two different devices (a CGM and an Insulin Pump) to administer their Insulin — making it difficult to coordinate.
Validating decisions through a feedback loop with the community. Our overarching goal was to identify any gaps in our knowledge, overlooked issues and friction points with the decisions made so far.
→ Copywriting
Adjusted the copy to sound less "medical" and formal to being more human.
→ Microcopy
Added microcopy that explained why needed certain information and how bolus was calculated.
→ Hierarchy
Adjusted information architecture to highlight what's most important.
Simple, familiar – and completely new.
The Gluco app syncs with the physical ecosystem to allow users to check in on their blood sugar, administer insulin and share their status with others. There when you need it. Unobtrusive when you don't.
Gluco informs the users without causing stress and anxiety by focusing on the information that matters most to them.
A simple and informative flow allows the user to calculate amount of Insulin needed. The user is then able to administer it into their body through the pump.
A feature users really wanted, especially athletes, was being able to share data for a limited time with someone else. Users still have the option to share their data without a time limit.
Through this project we’ve realized that as designers of the product we are always at least a little bit biased towards ourselves. We worked hard to establish a meaningful relationship early on with our users and – although not perfect – this project provided insight into the value of what we do and the importance of making sure that we never lose sight of the meaning behind our work.