During my studies I worked on the start-up project Aqua et under the guidance of our prof Mike Richter. Our main topic was business design and entrepreneurship.
Together with a group of six students we created a brand for functional beverages. In advance we did interviews with similar companies, built our own business plan, defined our products as well as their ingredients and created the brand identity including a webshop.
We tried to understand users, business models and technology to create compelling user experiences.